It has never been easier to build a product. Coding is no longer the bottleneck. The bottleneck is figuring out what people actually want (which has always been hard, but now it's the only hard part). This leads to something interesting: the million-product company.
The New Agency Model
A million-product company looks a lot like an old-school agency. Agencies solved specific problems by throwing human hours at them. Now we can turn that expertise into software (which scales infinitely better than human hours). An AI agent can build a custom tool for a specific problem in a few hours.
The Math of Hyper-Niche
Consider a strategy of building 100 tiny products.
- 100 products.
- 2 dedicated customers each (sometimes even one is enough).
- Average value of $200/month per plan.
- That is $40,000 in monthly revenue from products so niche they have zero competition.
Because the cost of building software has dropped so much, you no longer need huge markets. You only need a few people who desperately need exactly what you built.
Custom Personalization
We are moving toward a world where software is customized for the individual. AI builds the product, but it also alters it per user (acting effectively as a personal developer). Eventually, every customer might use a slightly different version of your software, built specifically for their own problems.
The companies of tomorrow will not be measured by their headcount anymore, but by the number of products they run.come streams they've deployed into the wild.